Sunday, April 02, 2006

Another Post With Video Links

Okay, I have to post this for two reasons. First, it's hilarious. Second, my brother (Matthew Flood) is one of the videos. Recently, Univeral Orlando hosted a competition for its staff. The rules, dance for 30 seconds to a minute to a song of your choice. The prize, two tickets to the Ellen Degeneres show being taped at Universal Orlando. Some of these are outright amazing and some are so funny I almost cried. You got to check this out and spread the word.

Wednesday, March 29, 2006

Coming out of the closet...

For gamers over the age of 25 who play the game Halo...check out this new video. It is brilliant. Once you watch it, you'll understand this post's title.

Tuesday, March 28, 2006

I'm so happy...

According to Josh Hallett I have made it to blog level (drum role please) 1!!! Yes, I am no longer a 0 and am now a 1. Oh great Blogger gods, forgive Josh for he knows not what he says. Funny thing is, some of my favorite blogs are on Blogger. Cheap and easy, does it get any better than that? Not that it has all the bells and whistles of other programs, but according to his post, the height of blog enlightenment is not being worried about how many people visit your site. Content is king. Well, if I'm putting up good content (which I don't pretend to think that I am) then it shouldn't matter. Flashy, boring, high-end, low-end...whatever. Josh, I love ya buddy, but we're going to have to disagree about this agreeably.

Thursday, March 23, 2006

Mixed Messages and Understanding Your Audience

How often have you put together a piece of communication and failed to consider your audience. Unfortunately, I think this happens far too often! I know I am guilty of it, and I know that everytime I fail to consider my audience I have wasted valuable time and opportunity. While PR folks are trained in the art of mass communication - it is important to remember that every stakeholder group is made up of individuals who have unique backgrounds, ideas and beliefs. I know that this seems like PR 101. It is. However, I can think of a dozen examples off the top of my head from just the past month where I saw PR folks communicate the right message to the wrong audience.

One more thing that is different but related. I have often heard complaints that our bosses, other staff and clients don't appreciate or understand what we do. Before pointing the finger, consider for a minute that these folks make up just as important of a stakeholder group as investors, customers or government officials. We need to stop whining and start doing what we do best...communicating. Explain the role of PR and do it often. Then reinforce that message with hard evidence. It's amazing how often we forget this key point.

Wednesday, March 22, 2006

It's Been a Long Time

Sheepishly I slip back into the blogging world, having been absent for some time. I could go on and on about my reasons (several major projects, etc.), however the main point is that I hope that I will be able to get back to more regular postings. (Big sigh of relief from my two devoted fans...haha)

To jump right back in...

I want to alert folks who are interested in the topic of PR about an online event that is going to be hosted by the Florida Public Relations Association's Orlando Area Chapter on April 10-14. Modeled after the Global PR Blog Week that took place last year, this is being dubbed the FPRA Blog Week. The event will allow Florida-based PR folks to discuss important topics to the PR profession and its future evolution. The event is being put together by Josh Hallett of Hyku and Bob O'Malley, APR of O'Blog. Make sure to stop by and check it out.

Friday, February 24, 2006

Guilty Until Proven Innocent

A story that ran in todays Orlando Sentinel reminded me of a point that has been discussed many times in the past...the significant difference between the court of law and court of public opinion. Read the headline and some of the language used in the story and you'll see that this (like most journalism) was approached with a “guilty until proven innocent” framework. Compare that to our legal system's “innocent until proven guilty" and the differences will be clear. This also makes me think about the declining readership of newspapers. Maybe this “guilty until proven innocent” approach has alienated some members of their audience. Don't have any stats to back that up. Just a thought.

I also recently heard this reporter say that he sees the primary role of the media to be “to make the uncomfortable more comfortable and the comfortable more uncomfortable.” The problem with this thought process is that sometimes the comfortable are that way because they have made sound and ethical decisions. I don't know what the final outcome will be on the story referenced above, but I have doubts that this is much more than a situation that has been blown out of proportion. Time will tell.

Tuesday, February 21, 2006

Finding Purpose on the Blogosphere

I just read an interesting post on one of the blogs that I monitor. This reinforced something I've been mulling for some time now. I believe that up to this point, many blogs have been started with little to no thought about audience, message or purpose. Heck...I'm a prime example. I started this blog with little idea about who I wanted to talk to, what I wanted to say, or why I wanted to say it. As a PR professional, I should be ashamed. Since that time, I've realized that my purpose here is to share insights with other PR professionals about how to make our professional stronger.

I've also mentioned in a prior post that I've helped my organization start a blog. That one was done with a lot more strategic foresight. Audience=traditional media. Message=Metro Orlando is full of interesting companies, business people and trends that you should know about. Objective=increase coverage of the undiscovered side of the region's economy. Since starting the blog we have tried to focus our attention on posting items that address these main points. Generally, we have a purpose.

I think this is John Jantsch's underlying point. Don't start a corporate blog, just to start one. That's a bad strategy and will lead to bad results. Need help identifying the potential opportunities associated with this medium? I have just the person to talk to...
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