Friday, January 20, 2006

A Brand New Day

Just have to share some exciting news. Over the past couple months, I have been working with several other folks in my office to launch a blog that covers Orlando's business trends and its interesting people and companies. Well, we are off and running and have some interesting stuff already popping up on the site. Check it out. This is a v1.0, so hopefully we will continue to tweak this and improve it. The primary audience we had in mind was reporters looking for story ideas, leads and sources. So, mostly we'll be using this as a media relations tool, and I think it will be an interesting case study. Will reporters use this kind of resource? Not sure, but I guess we will soon find out.

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