Wednesday, March 29, 2006

Coming out of the closet...

For gamers over the age of 25 who play the game Halo...check out this new video. It is brilliant. Once you watch it, you'll understand this post's title.

Tuesday, March 28, 2006

I'm so happy...

According to Josh Hallett I have made it to blog level (drum role please) 1!!! Yes, I am no longer a 0 and am now a 1. Oh great Blogger gods, forgive Josh for he knows not what he says. Funny thing is, some of my favorite blogs are on Blogger. Cheap and easy, does it get any better than that? Not that it has all the bells and whistles of other programs, but according to his post, the height of blog enlightenment is not being worried about how many people visit your site. Content is king. Well, if I'm putting up good content (which I don't pretend to think that I am) then it shouldn't matter. Flashy, boring, high-end, low-end...whatever. Josh, I love ya buddy, but we're going to have to disagree about this agreeably.

Thursday, March 23, 2006

Mixed Messages and Understanding Your Audience

How often have you put together a piece of communication and failed to consider your audience. Unfortunately, I think this happens far too often! I know I am guilty of it, and I know that everytime I fail to consider my audience I have wasted valuable time and opportunity. While PR folks are trained in the art of mass communication - it is important to remember that every stakeholder group is made up of individuals who have unique backgrounds, ideas and beliefs. I know that this seems like PR 101. It is. However, I can think of a dozen examples off the top of my head from just the past month where I saw PR folks communicate the right message to the wrong audience.

One more thing that is different but related. I have often heard complaints that our bosses, other staff and clients don't appreciate or understand what we do. Before pointing the finger, consider for a minute that these folks make up just as important of a stakeholder group as investors, customers or government officials. We need to stop whining and start doing what we do best...communicating. Explain the role of PR and do it often. Then reinforce that message with hard evidence. It's amazing how often we forget this key point.

Wednesday, March 22, 2006

It's Been a Long Time

Sheepishly I slip back into the blogging world, having been absent for some time. I could go on and on about my reasons (several major projects, etc.), however the main point is that I hope that I will be able to get back to more regular postings. (Big sigh of relief from my two devoted fans...haha)

To jump right back in...

I want to alert folks who are interested in the topic of PR about an online event that is going to be hosted by the Florida Public Relations Association's Orlando Area Chapter on April 10-14. Modeled after the Global PR Blog Week that took place last year, this is being dubbed the FPRA Blog Week. The event will allow Florida-based PR folks to discuss important topics to the PR profession and its future evolution. The event is being put together by Josh Hallett of Hyku and Bob O'Malley, APR of O'Blog. Make sure to stop by and check it out.
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